• High Efficiency
  • SMEG
  • Fireplaces

Latest Deals


Merrion Flueless Gas Fire
Flueless Gas Fire - L30m³

Flueless Gas Fire - L30m³

£289.00 view product

Grand Limestone Flueless Gas Fire
Flueless Gas Fire - LS30m³

Flueless Gas Fire - LS30m³

  • 100% Efficient
  • 2.6kW Heat Output
  • Wall Hung
  • RRP £999.00

    SAVE £400.00

£599.00 view product

Shaftesbury Black Wall Mounted LED Electric Fire
Electric Fire/LED I

Electric Fire/LED I

  • Flat Black Glass
  • Realistic Flame
  • LED Display
  • Full Remote Control
  • RRP £399.00

    SAVE £220.00

£179.00 view product

Grosvenor Blenheim Brass High Efficiency Gas Fire
(HE) 90% Efficient/Brass/Coal

(HE) 90% Efficient/Brass/Coal

  • 90% Efficient
  • 4.1kW Heat Output
  • Glass Fronted
  • 5 Year Guarantee
  • RRP £499.00

    SAVE £200.00

£299.00 view product

Smeg Retro Red Flueless Gas Fire
50's Retro Flueless Gas Fire/L30FABRE - L30m³

50's Retro Flueless Gas Fire/L30FABRE - L30m³

  • 100% Efficient
  • 2.6kW Heat Output
  • Available in LPG
  • RRP £699.00

    SAVE £200.00

£499.00 view product

Clara CTM Brushed Steel LED Electric Fire
Electric Fire/LED I - Coal & Pebble

Electric Fire/LED I - Coal & Pebble

  • Realistic Flame
  • 2kW/1kW Heater
  • LED Technology
  • Inset Or Flat Wall Fix
  • RRP £149.00

    SAVE £30.00

£119.00 view product

Welcome to Superior Fires

If you are looking for a beautiful gas or electric fire and would like lots of stunning designs to choose from, you have most certainly come to the right site.
Nothing makes a home more beautiful than watching the flames in your fire dance up and down as the warm and comforting heat fills the room.
At Superior Fires we live up to our name by supplying homes with a very extensive product range, and all fires are of impeccable quality.
We are the largest manufacturer of gas and electric fires in the UK. We provide heating solutions for the discerning customer that is looking for a gas or electric fires with stylish design, impressive heat output,  high efficiency at low running costs, and of course superior quality.

Extensive product range

It doesn’t matter what type of fire you are looking for to complete your home as Superior Fires has one of the largest selections of gas and electric fires to suit your style, taste and requirements. We don’t just sell traditional open fronted gas and electric fires, we also sell flueless gas fires and innovative LCD electric fires. We have numerous designs which can be wall mounted or installed directly into your new or existing fireplace surround.
Why don’t you take the opportunity to scroll down this page and see what fires we can offer you?

Flueless Gas Fires

At Superior Fires, we exclusively design, manufacture and sell a large range of flueless gas fires. The fires use 100% efficient catalytic technology that means that you don't require a chimney or flue.
These ultra-sleek and exquisitely crafted fires can be installed wall mounted or inset into a traditional fireplace.
Please find below a few examples of the flueless gas fires you can purchase from Superior Fires:
Bellevue: This wall-mounted flueless gas fire can be wall hung in any room, and its sleek black glass surface and crisp angles make it ideal for the home that wants to make a style statement that will be heard loud and clear.
The Bellevue wall gas fire is 100% efficient as well, meaning all of the heat goes into warming your room and none is lost up the chimney. In addition to this you will benefit from impressive heat output with extremely low running costs.
Westbury Grove Brass: This inset flueless gas fire can be installed directly into a fireplace surround in any room, and on any wall as no chimney or flue is required. It has impressive heat output and is simple to install. You will love how this sleek brass fire gleams in the light. This is perfect for a style that is traditional with an exquisitely modern twist because of the delightful amalgamation of traditional style and 21st century additions like the 100% efficiency and its flueless catalytic technology.

High efficiency gas fires

Our high efficiency range of flued gas fires, incorporate a glass front which optimises heat performance and efficiency while providing a traditional appearance which costs less to run.
Our range of high efficiency flued gas fires are protected under patent GB2356698B.

Fact: A 90% High Efficiency (HE) gas fire can save you approximately £80 per year off your gas heating bill

A glass fronted HE gas fire converts 90% of the gas to heat unlike open coal effect fires which convert as little as 10%. Typically annual running costs for a HE gas fire is approx £130.24. A conventional gas fire can cost as much as £177.12 per year. By replacing your standard gas fire with a 90% High Efficiency gas fire it is possible to make significant savings on your future gas heating bills.
Superior Fires high efficiency gas fires that are available in a range of styles that are suitable for every home.
Choose from energy efficient gas fires like the Grosvenor Grove Chrome or Grosvenor Elegance in brass, black and brass or black.

Conventional Flue Gas Fires

Superior Fires also offer a wide selection of conventional open fronted gas fires that require a chimney or flue. If you are looking for something traditional in style then go for the Asaba Elegance, Belrose Edwardian or even Belrose Victorian with satin cast fascia and finger slide top control for easier operation. If you fancy something more contemporary then go for the stunning Casona  Pebble or Asaba Contemporary. These fires are available in manual control or for the ultimate in luxury try the remote control option so you can control your fire from your armchair.
Whatever fire you are after you will find your dream fire at Superior Fires.
Two of our stunning conventional open fronted gas fires are also available as electric fires: the Marlfield Elegance Brass and the Kinloch Contemporary.

Electric Fires

As well as being the number one place to buy gas fires online, we also sell electric fires in a large variety of styles. Choose from a selection of wall mounted fires and inset fires, depending on your tastes.
All of our electric fires are of course 100% efficient.

Other products

As well as gas and electric fires we also sell wall mounted and inset LPG fires. These fires are perfect for anyone who doesn’t have a mains supply of natural gas. After all, why should you miss out on a stunning fire?
LPG gives off the least carbon emissions of all fossil fuels.
What more could a discerning buyer ask for?
We also sell a delightful selection of stoves and air vents.


At Superior Fires we understand that choosing the correct fire can be a sometimes daunting and difficult task. You may well have a particular flueless fire or high efficiency gas fire design in mind however, before purchasing you would prefer to be reassured that the selected fire is compatible with your existing flue or chimney specification.
At Superior Fires we have a network of Gas Safe registered installers and engineers, approved by us, to provide a complete customer service for all your gas and electric fire heating needs: home survey, advice, quotation and installation. They will also be happy to provide servicing of your appliance to keep your fire covered by our guarantee.
Arranging a home survey and installation is easy. Simply select the Survey & Installation button and proceed online to the checkout. Fill in your details and a member of our Continuous Care Team will contact you the next working day to arrange a convenient date for your home survey. The cost of the home survey is £30 which is payable online at the checkout. If you proceed with installation your £30 will be refunded by our approved installer.
You are under no obligation to proceed with the purchase and installation if after the home survey you are not completely convinced that a Superior fire will create a stunning focal point to your room. Unfortunately your £30 will not be refunded if you do not proceed with the installation by our approved installer.

How to order

Simply select your chosen fire and click “Buy Now”; you will be offered the chance to have a home survey and installation. Next, select yes or no and proceed to the checkout, you will need to put in your billing address. If the billing and delivery addresses are the same then simply select the “Delivery to me at my billing address” option, which is automatically selected for you.
In this section, you will have the opportunity to specify if you have any delivery requirements such as “please knock on the back door” or suchlike. We will do our very best to accommodate your wishes.
Then continue through to payment. We accept Visa, Visa Debit and Mastercard payments. You can also make pay secure payments using PayPal.
If you need any help or advice during any stage of the browsing and ordering process, please call our very friendly and experienced customer service and sales team on freephone 0800 230 0212.

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